If you need assistance, please call 540-793-4095

Reiner Realty
My Roanoke Home
We always go the extra mile for all of our clients
Featured Agents

Rene Reiner

Principal Broker, Owner
License Number: 0225220213

Kerri Frank

Realtor, Client Relations Manager
License Number: 0225246304

Joe Johnson

License Number: 0225247188

Chris Borba

License Number: 0225250023

Cannon Stubblefield

License Number: 0225265682
Our Mission
Reiner Realty, an independently owned and operated Real Estate Company is dedicated to serving the real estate needs of our clients with the utmost professionalism, quality customer service, and unfailing attention to detail. We will always go the extra mile for our customers. The professionals at Reiner Realty have made it their goal to represent and serve clients with excellence, professionalism, honesty, and with our clients' best interests at heart.  This essentially sums up our "Guiding Values", or in other words the rules we work by.

Guiding Values

  • Honesty: Honesty is not just "the best policy", but our only policy, in all of our dealings and with all parties.
  • Diligence: We will provide diligent and prompt service to all of our customers and clients.
  • Excellence and Quality: Every task or service will be performed in a spirit of excellence with an eye towards the highest possible quality.
  • Professionalism: All of our customers and clients (including friends and family) will be served in a professional manner.
  • Expertise: We will always seek to provide the highest degree of professional expertise in all services rendered.
  • Sales Techniques: We will avoid manipulative sales techniques, having the conviction that sales should be the result of diligent service. We will always seek out opportunities to provide excellent service to our clients and business partners.
Neighborhood Guides


Residents of Autumn Park enjoy quiet cul-de-sacs, mature trees, and all brick homes, many of which take full advantage of mountain views,

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Canterbury Park

Conveniently located in the Cave Spring area of SW Roanoke County, in the Hidden Valley school district. Mountain and city views from many of the homes.

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Daleville, Virginia, is a charming and growing community located in Botetourt County, just north of Roanoke. Known for its scenic beauty, family-friendly atmosphere, and convenient amenities, Dalevill ...

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Downtown Roanoke

Downtown Roanoke is a dynamic urban neighborhood offering a blend of historic architecture, modern amenities, and a rich cultural scene. The neighborhood features a mix of historic buildings, renovate ...

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Fairway Forest

Mature plantings, large lots (some with views), convenient to Hidden Valley Country Club and Lewis Gale Hospital

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Grandin Village

Grandin Village is known for its charming, historic ambiance, tree-lined streets, and a strong sense of community. It's a popular spot for families, young professionals, and retirees due to its eclect ...

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Hunting Hills

One of Roanoke's finest and most recognized neighborhoods in Southwest County. Convenient to everything but still tucked away among a beautiful 18 hole Golf Course featuring its own Country club

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Luxurious, custom-built homes at the base of Sugar Loaf Mountain, surrounded by wooded seclusion.

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Mason's Crest

Mason's Crest is an upscale, craftsman-style neighborhood located near the Blue Ridge Parkway. With beautiful views of Roanoke's green mountains, these lots offer ideal scenic views of Virginia. Loc ...

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Old Mill Plantation

A secluded community that includes a clubhouse, community pool and recreation area, large home lots, and panoramic mountain view. www.omphoa.org

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Raleigh Court

Raleigh Court is a well-established neighborhood with tree-lined streets, well-preserved historic homes, and a family-friendly atmosphere. The area offers a perfect blend of historic charm, modern ame ...

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Salem, Virginia, is a charming small city located adjacent to Roanoke, known for its friendly atmosphere, historic neighborhoods, and strong sense of community. Salem provides a variety of housing opt ...

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South Roanoke

South Roanoke is known for its upscale residences, historic charm, and a strong sense of community. This neighborhood is popular among professionals, families, and retirees seeking a peaceful yet vibr ...

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The Gardens of Cotton Hill

Lots of quiet cul de sacs, 4+ bedrooms, backs up to the Blue Ridge Parkway http://www.thegardenshoa.org/

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Wasena is a trendy neighborhood with a rich history and a growing community. The area offers a unique blend of urban amenities and natural beauty, making it an ideal place for those seeking an active ...

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Incredible views of mountains and Roanoke City in the distance. Most are 4+ bedrooms and all brick. Surrounded by Poor Mountain nature preserve.

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Joel Balsley

Joel Balsley

Mortgage Banker
NMLS# 210455
Direct: 540-597-8877
Cell: 540-597-8877
2350 Electric Road
Roanoke, VA 24018
With his approachable demeanor, Joel Balsley has prided himself on being a reliable and ever-present resource for Roanoke homebuyers since 2009. Merriam Webster defines “reliable” as, “…dependable; giving the same result on successive trials,” and though this may seem a common trait, it is all too commonly an uncommon experience for homebuyers. Joel recounts stories shared with him in which homebuyers’ anxieties and woes rise as information about loan status is unavailable. Joel states with confidence, “Unless I am with a client, I am going to answer my phone.”
With honesty and efficiency, Joel places a high value on the client’s need to know. He says, “I take the time to fully explain every form they are signing. I explain the process of underwriting and approval conditions. I tell my clients, ‘Here’s what happens from this point forward’ and when they can expect to hear from me again. When people see that you are readily available, that you are going to answer their text at 11:00 at night if something comes up that makes them nervous, and that you are going to do what you say you are going to do, then they can relax. They always know they can find me.”
Experienced in Conventional, FHA, VHDA, USDA, and Jumbo, and one of the area’s top specialists in 203K renovation loans, Joel matches his reliability with industry knowledge and competence. He’s poised and ready to share information and guide the loan process for each client seeking to become a homeowner.

Click here to learn more about this relationship
Adam Jones

Adam Jones

Loan Officer
NMLS# 1713078
Direct: 5712572574
Cell: 5408154007
Fax: 5712572574
3800 Electric Rd | Suite 202
Roanoke, VA 24018
Understanding that buying a home is one of the most important purchases in my clients’ life, it is my goal to provide immeasurable support to each and every client. By maintaining constant communication with realtors, clients, and my internal team, I will work with you to ensure your home buying process is a positive one.
Although every situation is different, my motivation to do what is in the best interest of each of my clients is consistent. By offering personalized solutions to satisfy each of my clients’ specific short and long-term needs, I always strive to ensure they feel that they are in the best hands. I aim to consistently provide the most competitive rates and hassle free closing complimented by superior customer service and accessibility every step of the way, all supported by our internal team at Integrity Home Mortgage.
Fueled by a desire to deliver unsurpassed dedication, commitment, and a positive attitude, it is my goal to make an often intimidating process, simple.